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Insurance Marketing

How To Create A Business Plan for Your Insurance Agency

“What’s the plan?” That’s the question my wife and I ask each other every day about 3:00 in the afternoon. We have pretty busy lives with ...

By Tony Caldwell

Guides

Hiring Insurance Agents and agency Employees

Contents The First Questions Hire in order ...

By Tony Caldwell

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Growth Agent Insight

Automate Your Marketing Processes to Maximize Growth

Growing your insurance company means finding qualified leads and nurturing and servicing current ones, but running your agency means wearing a lot ...

By Tony Caldwell

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Growth Agent Insight

Producers and Service Centers

“Never hire a producer until you have no other choice”. ...

By Tony Caldwell

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Growth Agent Insight

What is Spread?

I've talked before about the importance of knowing your ...

By OAA Admin

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Growth Agent Insight

Eliminating Difficult Customers to Create Growth

I remember 1997 I got the opportunity to hear a man named Roger Sitkins speak for the first time, and he changed my ...

By Tony Caldwell

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Growth Agent Insight

Scarce = Value

"That which becomes scarce becomes more valuable." - Dan Sullivan Dan is ...

By Tony Caldwell

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Growth Agent Insight

Pay Your Business First

That was something I learned from my business partner, Ken Anderson. I don't know where he picked up the idea, but ...

By Tony Caldwell

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Growth Agent Insight

Creating the Culture You Want

Nearly 25 years ago I became a partner in an existing business. While this was a fantastic opportunity for me it was a difficult ...

By Tony Caldwell

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Growth Agent Insight

EBITDA

I have talked to business owners a lot about this term EBITDA, and they look at me with a puzzled look. They've either not heard it before, or ...

By Tony Caldwell

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